Your practice, found properly on Google and the web.
Fixed price, one contact; calls by video or phone. For owner-run physiotherapy, massage and naturopathic practices and other healthcare practices, dental and medical practices included, in the canton of Zurich and nearby. Delivered by someone who works in Zurich healthcare himself and knows the advertising rules for practices.
For practice owners – not an offer for patients. No obligation.
Example: short check
What often holds people looking for a practice back online
Many good practices are hard to find or hard to book online. The same issues come up again and again:
Outdated website
The site looks old, loads slowly or is hard to read on a phone – where most people search first.
Incomplete Google profile
Missing opening hours, photos, services or a booking link. The profile is often the first impression.
No online booking
If you can only be reached by phone, you are harder to reach outside phone hours.
Missing imprint or privacy page
Missing or outdated legal pages look unprofessional.
Uncertainty about advertising rules
What can you say about reviews, prices or titles? When in doubt, many practices do nothing.
Where does your practice stand?
The free short check: an optional online self-check (about 3 minutes), a short check (PDF) I prepare personally, and, if you like, a call by phone or video (about 20 minutes). All optional.
Start the short check →From Google profile to website: clear packages, fixed prices
All prices in CHF. Final prices, no VAT, as not VAT-registered. We agree the exact scope together after the conversation; you always get a written proposal with a fixed price.
Google Profile Start
Credited in full against Practice Visibility within 60 days
- Set up or take over your Google Business Profile and have it verified
- Suitable categories, services and description
- Opening hours incl. public holidays and holidays
- Phone, website and booking link
- Check and upload photos
- Match your details on local.ch, search.ch and 3 more directories
- Review link and QR code that lets patients leave a review voluntarily (for doctors’ practices link only, in line with the FMH Code of Professional Conduct)
- Handover with short guide
Practice Visibility
With a new website (up to 6 pages): from CHF 4,200
- Set up or overhaul your Google Business Profile completely
- Improve your existing website (up to 5 pages): phone view, loading time, tap-to-call phone number, opening hours and address as text
- Booking link on your website and Google profile
- Consistent details in up to 5 directories
- Imprint and privacy policy check
- Review of your advertising claims under the rules of your profession
- 2 rounds of revisions
- Handover with documentation
Patient Growth
2 locations or German and English: CHF 790 per month
- 2 objective Google profile posts per month
- Upkeep of opening hours, holidays and photos
- Weekly check of new reviews with reply drafts for your approval
- 1 content improvement per month on your website
- Small website edits up to 30 minutes per month
- Quarterly directory check
- Short monthly report (1 page)
- 30 days’ notice, no minimum term; can follow Practice Visibility or be booked on its own
Add-ons
Google Ads
Then CHF 450 per month up to CHF 2,000 ad budget; above that, plus 15% of the excess budget
- 1 search campaign for your catchment area with objective ad copy
- Tracking of calls and booking clicks (no patient data)
- Ongoing optimisation, review in the short report
- Ad budget at least CHF 600 per month, paid directly to Google, no mark-up
- 3-month minimum term
English page
Each additional page: CHF 250
- Services, directions, booking and contact
- For international patients and clients
Online booking: I recommend OneDoc
For appointment booking I often recommend OneDoc (booking widget, “Book online” on your Google profile, SMS reminders). You sign up with OneDoc directly. Chinni Marketing is not a OneDoc partner and receives no commission. I am happy to integrate your existing system instead.
Terms
- Google Profile Start: in full on order. Practice Visibility and Ads set-up: 50% on order, 50% on acceptance; ready within 4 weeks of full access
- Monthly packages: paid in advance for the following month. Patient Growth: 30 days’ notice, no minimum term. Google Ads: 3-month minimum term, then 30 days; the part above CHF 2,000 ad budget is invoiced the following month at actual cost
- Extra work: CHF 150 per hour (minimum 1 hour), only with your approval by email
- Contracts with third-party providers (hosting, domain, booking tool, Google Ads) are concluded and paid by you directly
- Invoices as QR-bill, payable within 10 days
- Final prices, no VAT, as not VAT-registered
For the first three practices: more support, at the same price. Chinni Marketing is new, and I take more time for feedback with the first three practices. That is why these are included: an English page if you would like one (otherwise one agreed improvement to your website), a re-check of your Google profile and website after 6 months with a call, and the Patient Growth price fixed for 12 months. In return I ask for a 20-minute feedback call after 3 months and your consent to use anonymised results (without practice name or patient data, after your review, revocable).
Under the rules of your profession
Advertising by healthcare professionals is tightly regulated in Switzerland. Which advertising rules apply depends on the profession. I take the rules of your professional group into account and clarify open questions with you, and where needed with your professional association or a qualified expert. No legal advice. Depending on the profession, points to consider include:
Objective and not misleading
Content is objective and verifiable – under the rules of your profession (e.g. FMH for medical, SSO for dental, physioswiss for physiotherapy practices) and cantonal and federal requirements.
No testimonials, no review gating
No patient or client recommendations as advertising, no filtered reviews and no incentives for reviews.
Replies that reveal nothing
Replies to reviews never confirm that someone is your patient or client – confidentiality applies online too.
Titles exactly as awarded
Academic and professional titles are used exactly as they were awarded.
Prescription medicines (e.g. medical practices)
If you use prescription medicines, the therapeutic products rules apply: no brand names, no before/after images, no discount offers.
No patient data
I never work with patient data. I only need your public practice information.
Four steps to a clean online presence
Free short check
Optional online self-check (about 3 minutes), short check (PDF) within 3 working days and, if you like, a call by video or phone (about 20 minutes). No obligation.
Proposal with a fixed price
Then a clear proposal with priorities and a fixed price. You decide.
Implementation
I implement, you approve every piece of content. Google Profile Start about 2 weeks from full access and Google verification, Practice Visibility ready within 4 weeks of full access.
Ongoing care, if you like
Ongoing upkeep of profile and website with an easy-to-read short report, cancellable monthly.
Hi, I’m Harry Chinni
I was born and raised in Zurich and work in Zurich healthcare myself. I speak German and English.
Every day I see how much time practices invest in good care – and how little is often left for their online presence. At the same time, many are unsure what they are even allowed to advertise. Chinni Marketing brings both together: a clean presence on Google and the web, and respect for the rules of healthcare.
Chinni Marketing is a one-person business. From the short check to the short report you deal with the same person: me.
Frequently asked questions
What does it cost?
Google Profile Start: CHF 490 one-time (credited in full against Practice Visibility within 60 days). Practice Visibility: CHF 2,200 one-time, or from CHF 4,200 with a new website (up to 6 pages). Patient Growth: CHF 590 per month (2 locations or German and English: CHF 790). Google Ads is only available together with Patient Growth: CHF 1,000 set-up (CHF 500 for an account takeover) plus CHF 450 per month up to CHF 2,000 ad budget, above that plus 15% of the excess budget; the ad budget is at least CHF 600 per month and goes directly to Google; 3-month minimum term. English page: CHF 550, each additional page CHF 250. Extra work: CHF 150 per hour, only with your approval. Final prices, no VAT, as not VAT-registered. You always get a written proposal with a fixed price.
What is included in the Google Profile Start?
Your Google Business Profile is set up or taken over once, properly: categories, services, description, opening hours incl. public holidays and holidays, phone, website and booking link, photos, a match with local.ch, search.ch and 3 more directories, plus a review link and QR code for voluntary reviews (for doctors’ practices link only, in line with the FMH Code of Professional Conduct). Fixed price, no subscription. If you order Practice Visibility within 60 days, the CHF 490 is credited in full.
How long am I committed?
Patient Growth is paid in advance for the following month and can be cancelled with 30 days’ notice, with no minimum term. Exception: Google Ads has a 3-month minimum term because a campaign needs a learning phase. Google Profile Start is paid on order; Practice Visibility and the Ads set-up are paid half on order and half on acceptance.
How long does it take?
Google Profile Start takes about 2 weeks from full access and Google verification. Practice Visibility is ready within 4 weeks of full access.
Which practices is this for?
For owner-run physiotherapy, massage and naturopathic practices and other healthcare practices, dental and medical practices included, in the canton of Zurich and nearby. For other professions I clarify the advertising rules with you first.
Do I have to use OneDoc?
No. OneDoc is a recommendation, not a requirement. I can integrate your existing booking system too.
Which languages do you work in?
German and English. An English page for your practice is available as an add-on.
How do you handle data and access?
I never work with patient data – only with public practice information. I get access as a role (e.g. “Manager” on the Google profile), not as a password; all accounts stay in your practice’s name. Details are in the privacy policy.
Do you advise healthcare practices?
Fiduciaries, practice consultants and dental labs are often the first to hear when a practice is hard to find online. If you would like to point a practice my way, it gets a free short check and an objective assessment – no sales pressure, no obligation.
Fiduciaries & accounting
Your clients ask about their website, Google profile or legal pages? I take care of the online part while you stay with the numbers and taxes.
Practice consultants
When a practice opens, changes hands or moves, website, Google profile and directories belong on the checklist. I handle them, in line with your timeline.
Dental labs
You work closely with dental practices. If a practice wants to be found better online, the free short check is an easy first step.
Please mention that you are a partner in your email. I need no data about your clients and no patient data.
Request a free intro call by email
For practice owners, practice managers and partners. A short, no-obligation call by phone or video. I reply within one working day. Please do not send any health or patient data.
Prefer to check for yourself first? Go to the self-check (about 3 minutes)
Or pick a time straight away: Optional call by phone or video
Opens a draft in your email app; nothing is sent automatically. Harry replies within one working day and confirms call times manually by email. No time is reserved. No health or patient data. Without an email app: copy the address and message into your email service and send it yourself. Your entries stay here even if you cancel. Without JavaScript the fields are not included: please copy them yourself.
Subject: Intro call request via chinnimarketing.ch
Open email app